Northstar Bus Lines/American Student Transportation Employee Television Trends
If you participated in our television interest survey, thank you! Your responses have given our Marketing Team crucial insights into the best times and platforms for airing our commercial this summer. After reviewing the results, we discovered some intriguing trends. This month, we’d like to share notable Northstar/American television trends with you.
What are your usual TV or streaming times?
99 responses: 4 PM - 9 PM
40 responses: 9 PM - 12 AM
18 responses: 6 AM - 9 AM
11 responses: 9 AM - 4 PM
4 responses: I don't watch TV
The majority of employees tend to watch TV between 4 PM and 9 PM. We were surprised to find that many of you are also tuning in from 9 PM to midnight, yet still manage to arrive at work on time. That's truly impressive!
Which types of TV programs do you regularly watch?
Movies, comedy, and news are quite popular within the community.
Which sports do you watch?
This has been a significant interest for us: is it beneficial to air your commercial during a sporting event? Football, the Olympics, and basketball are the most popular sports around base, while soccer and NASCAR also attract considerable attention. We will keep this in mind when developing our sports marketing strategies.
We want to extend our sincere gratitude to everyone who took part in our Television interest survey. All participants were entered into a prize draw for merchandise generously provided by our partner, Effecttv. The information gathered will significantly enhance our marketing accuracy.